Marketing of strategic land

Every site is different and therefore, so is our approach to the marketing for a site. We develop tailored marketing strategies that showcase the strengths of each location. From establishing the right timings and preparing marketing collateral, to audience targeting and media channels, we make sure your land gets the right attention, at the right time. 

Strategic land agreement monitoring

Strategic land agreements - including options, promotion or hybrid models - often span years and involve many moving parts.  

It can be an overwhelming process, which is why we are there to oversee and manage it on your behalf. This includes staying on top of developing local plans, monitoring applications and ensuring contractual obligations are being met. 

Strategic land acquisition and sales 

Acquiring or selling strategic land requires a forward-thinking approach. We guide you through every step, from assessing local plans and housing needs to navigating the complexities of the planning process, legal structures and timing. Whether you’re identifying or interested in acquiring land for future growth or preparing a site for sale – we can support you in making informed decisions that align with your goals.  

Joint venture agreements 

A collaborative and cohesive joint venture can unlock opportunities that may not have been achievable independently. Joint ventures allow landowners, developers and investors to share resources, risk and reward in strategic land projects. Our focus is on building clear and commercially viable agreements, supporting with structuring and negotiating these agreements to ensure aligned interests, strong governance and maximum long-term value for all parties involved.

Collaboration and equalisation agreements

When multiple landowners are working together to promote land, establishing the right framework from the outset is essential. 

Our work is centered around making this process as simple as possible. We advise on effective collaboration and defining a framework to ensure the process is as streamlined as it can be. This includes equalisation agreements that ensure development costs and future returns are shared fairly amongst landowners, regardless of how individual parcels of land are ultimately developed. At the heart of this process is creating certainty between the landowners we support and these agreements play a crucial role in unlocking larger, cohesive development opportunities.  

Richard Foxon

Richard is Newton’s Co-founder and Managing Director, specialising in development land. He has led on many high-profile schemes across the UK and brings thorough market insight and strategic leadership to every project.  

Piers Beeton

Co-founder and Director of Development, Piers has extensive experience in land transactions. He sits on the RICS Assessment Panel and is an active committee member of the Royal Agricultural Benevolent Institution and the Game and Wildlife Conservation Trust.

George Fox

An experienced planning and development surveyor, George has spent over a decade advising on major land transactions. His expertise helps clients navigate complex planning and development challenges with confidence.